Convert More Customers with Audience-Driven Copy
"To persuade someone, to motivate someone, to sell someone, you really need to understand that person." - Dan S. Kennedy.
Who could say no to higher email open rates?
A boost in traffic? Conversions?
Effective copy is never one-size-fits-all. If you really want to turn skeptical prospects into your best customers, then your sales copy must go far beyond basic features and benefits—it must demonstrate a complete understanding of who exactly your customers are.
Profitable sales copy dives deep into the psyche of your target market ... analyzing your prospects' wants, fears, desires and goals ... identifying their pain points ... grabbing their attention ... all before presenting your product or service as the ONLY logical solution that fits their needs.
Check out HubSpot's 6 Tips For Writing Sales Copy That Gets Results
Using audience data to create personalization-driven sales copy can accomplish all of these things and more. Personalized copy works fast to turn browsers into buyers, drives more traffic to your business, and creates brand advocates who literally CAN'T WAIT to tell friends and family about your exciting new products and services.
This is exactly what your business needs: ROCK-SOLID copy that speaks to your customers on their level—on their terms.
I specialize in a variety of copywriting services both in-print and online that are designed to really get to know your customers and target audiences to send them RACING toward your offer, all while establishing your brand as a valuable source of information and thought leadership.
My general copywriting services include, but are not limited to:
- Sales letters
- email marketing campaigns
- Video sales letters
- Direct response letters
- Ad copy
- Landing pages
- Social media ad campaigns
In today's competitive marketplace, you simply can't afford to send lackluster copy to your prospects.
You've worked hard for your leads ... and it's crucial your sales copy works just as hard to increase the metrics that are important to you.
When it's time for customers to open an email, click a link, or make a purchase, be sure your copy STAMPS OUT the competition by hiring an experienced and reliable copywriter like me.
Create Memorable User Experiences with Content Marketing
Today's consumers are tech-savvy, mobile, and more informed than ever before. That means they can spot a sales pitch a mile away.
More than anything, your customers want—no, they demand--value. And if your business can't provide valuable experiences that improve their daily lives, they'll find a brand that can.
That's where content marketing comes into play. Content marketing is the subtle art of providing valuable and relevant content to a well-defined audience with consistency and purpose, with the ultimate goal of establishing your brand as the first one that comes to mind when it's time to make a purchase.
The best content marketers are great storytellers, able to capture the hearts and minds of audiences while informing them in an excitable way that provides intrinsic value they can't wait to share.
Over time, a well-planned content marketing strategy can also help your business rank organically, which can result in huge gains in web traffic. According to Advanced Web Ranking, over 71 percent of Google searches resulted in a first page click. Pages two and three received a little over 5 percent of the clicks.
In other words, if your customers aren't finding you on the first page, then there's a good chance it's your competitors' posts they're sharing on social media.
Don't risk losing your customers to the guy across the street.
To be successful in content marketing, you'll need to engage your audience frequently by crafting meaningful messages that provide useful information and actionable advice.
That's where I come in. I've been in the content marketing business for almost a decade now, with clients ranging from small startups to Fortune 500 companies. I've helped brands with countless content-marketing tasks, including (but not limited to):
- Articles (short- and long-form)
- Blog posts
- Email marketing campaigns
- Landing pages
- White papers
- Social media campaigns
- Press releases
- List-style content
Truly engaging web content excites, informs, and inspires. If your e-commerce website, blog, or .org needs a tune-up, regular maintenance, or a complete overhaul, then I'm the copywriter for you.
Your Own Personal Ghostwriting Pro: No Byline Required
I write for a number of clients who prefer my ghostwriting services to help them build their brands from behind the scenes. I take my time getting to know each person I ghostwrite for, ensuring that when their content is published, audiences will know they are getting valuable information right from the source.
Hiring a ghostwriter can come in handy for:
- Maintaining your company blog
- Establishing yourself as an industry expert and thought leader
- Refining your company message
- Time consolidation
And non-disclosure forms? Not a problem. I would never hire a ghostwriter who refused to put his or her discretion in writing, and you shouldn't, either.
Whether you need to free up more time during working hours to tend to other business matters, or just want more time on the weekend to spend with family and friends, my premium ghostwriting services will get the message out to your audience loud and clear.